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Lorenzo Franciosi - Product / Digital Design

  • 01/
  • Product Design
  • 3D Visualization
  • Art Direction
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© 2026-
(01)(About)© 2026

(Pre)

I grew up in Italy and studied Product Design at IUAV in Venice. The years since have been spent as a 3D generalist across a handful of studios, learning products by making the images that explain them.

(+Post)

I work as a freelancer, usually close to the people making the thing - designers, technical offices, workshops. The projects that turn out well are the ones where the conversation stays open from the first sketch to the last file.

(=Now)

Designer & developer at Domus Omnia, with freelance work in lighting and 3D visualization alongside it.

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(03)(Services)© 2026

Book them one at a time or together on the same project, from the first sketch to the final images.

Product Design

Parts & Assemblies

From concept to geometry that can be manufactured: parts, assemblies, mechanisms and the constraints that shape them.

3D Visualization

Renders & Animation

Renders and animations that turn technical models into images for catalogues, websites and launches.

Art Direction

Visual Language

Visual language, lighting and composition kept consistent across catalogs, digital platforms and client-facing materials.

Software

Internal Tools & Web

Web apps and internal tools for design and production teams: configurators, dashboards, file and order pipelines. Websites too, like this one.

(04)(Testimonials)© 2026
Luca Cuzzolin & Elena PedrinaArchitect, C&P Architetti
01 / 02
(05)(Experience)(08)
  • At Domus Omnia I develop web applications, bringing modeling and design skills into AI-assisted workflows to build practical internal tools. I also contribute to 3D-printed prototype development, turning sketches of complex assemblies into print-ready models. Alongside this, I brought a large part of the company’s management tools in-house, improving how information flows between the offices and production.

  • As a freelance collaborator with Patrizia Volpato, I support decorative lighting projects across both product design and 3D visualization. On the design side I model glass compositions, parts, and assemblies - resolving complex curved geometries and coordinating with the technical office so files are production-ready. On the visualization side I deliver renders and presentation views that place each piece in context, turning technical models into imagery the brand and its clients can read at a glance.

  • Developed high-fidelity renders of lighting appliances for EWO in collaboration with Align Office, translating complex technical specifications into visually compelling imagery. Supported product communication across digital and print channels by aligning visual outputs with brand and architectural standards. Contributed to design storytelling, enhancing clarity and appeal for the client’s new website.

  • At MA-DE Studio I designed and 3D-modelled travel luggage and accessories for worldwide brands, shaping collections that balanced brand identity, user needs, and manufacturing realities. I developed concepts, defined and detailed parts and assemblies for reliable production - working with polycarbonate/PP shells. My work spanned mechanism and interface design: telescopic handles, wheel housings, TSA locks, closures, and interior organization - prioritizing comfort, durability, and clean, consistent geometry.

  • Designed a series of small-scale products optimized for metal 3D printing in collaboration with Prinjet, balancing functional constraints with aesthetic precision. Focused on form, detail, and manufacturability to leverage the capabilities of metal additive manufacturing.

  • Created detailed product renders for BC San Michele's Sine and San Michele collections, focusing on material accuracy, form, and lighting to highlight the brand's design language. Collaborated closely with the designer to ensure visual consistency across product presentations. Enhanced the collections' communication by delivering assets used in catalogs, digital platforms, and client-facing materials.

  • Collaborated with WÖW Solution as a freelance 3D professional, delivering high-quality models, renders, and animations for product visualization and communication. Translated technical briefs into detailed visual content. Ensured consistency across digital assets while adapting to fast-paced project timelines and evolving client needs.

  • Built and managed the studio’s 3D model archive, produced product renders and contributed to R&D.

(06)(Stack)(08)
  • SolidWorks
  • Onshape
  • Rhinoceros
  • Blender
  • Affinity
  • Adobe Suite
  • DaVinci Resolve
  • Claude
(07)(Stats)© 2026
  • 8+Years of practice

    Modelling, rendering and product development since 2017.

  • 8Studios & brands

    From lighting and luggage to metal additive manufacturing.

  • 6Case studies

    Selected projects documented from brief to final imagery.

  • MScMaster’s Degree

    Product Design at IUAV University of Venice.

(08)(FAQ)© 2026

Still have a question?

Write me a line - I usually reply within two working days.

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  • Product design and development, 3D modelling for production, photoreal renders and animations, and art direction for catalogues and digital platforms.

  • You work directly with the person designing and modelling your product: fewer hand-offs, faster decisions and one point of responsibility from concept to final files.

  • A render pack usually takes one to two weeks; product development depends on complexity. You get a clear timeline before we start.

  • CAD files in STEP or IGES, so they open in any software, plus high-resolution renders and anything else agreed in the brief.

  • Yes. Most collaborations start with one project - a retainer only makes sense once we know we work well together.

  • Yes, with early-stage teams building a physical product or the tools around one, where one person can cover form, images and software. Send the role and where the company is at.