BC San Michele - Lorenzo Franciosi

The approach followed the Sine series: curated interior settings and accurate materials, shifted to the more traditional character of the classic collection.

Client: BC San Michele
Discipline: 3D Rendering
Year: © 2023

(01)(Gallery)(03)

(Challenge)

The classic pieces had to share the visual language of the Sine images, so the catalog read as one, while their materials, finishes and details stayed true to life.

(Objective)

The objective was to complete BC San Michele’s Salone del Mobile 2023 catalog with a set of photorealistic renders of the classic line, consistent with the rest of the series.

(Results)

The renders became the classic section of the catalog presented at Salone del Mobile 2023, alongside the Sine collection.

Work

Start a Project

See all (06)

Still have a question?

Write me a line - I usually reply within two working days.

Contact Now

Product design and development, 3D modelling for production, photoreal renders and animations, and art direction for catalogues and digital platforms.
You work directly with the person designing and modelling your product: fewer hand-offs, faster decisions and one point of responsibility from concept to final files.
A render pack usually takes one to two weeks; product development depends on complexity. You get a clear timeline before we start.
CAD files in STEP or IGES, so they open in any software, plus high-resolution renders and anything else agreed in the brief.
Yes. Most collaborations start with one project - a retainer only makes sense once we know we work well together.
Yes, with early-stage teams building a physical product or the tools around one, where one person can cover form, images and software. Send the role and where the company is at.